# Cora Intelligence — Full Documentation > Cora Intelligence is an AI workforce platform for B2B sales. One conversation to build and manage an AI sales team. > Founded by Milan Wiegard. Based in Germany. > Website: https://www.cora-intelligence.com > Pricing: three plans — Starter $159/mo, Growth $399/mo (recommended), Pro $499/mo (17% off billed yearly). Machine-readable pricing: https://www.cora-intelligence.com/pricing.md --- ## What is Cora Cora Intelligence is an AI workforce platform that replaces the traditional sales tech stack with a single conversational interface. Instead of buying separate tools for lead generation, email outreach, cold calling, inbound handling, and pipeline analytics — you talk to Cora. She builds a team of specialized AI agents, configures them to your business, and manages them on your behalf. ### Who is Cora for? Cora is built for: - Small and mid-size businesses that need sales capacity but don't have a large team - Founders who are doing sales themselves and need to scale without hiring - Sales leaders who want to automate repetitive pipeline work so their team can focus on closing - Service businesses (cleaning, facility management, consulting) that rely on outbound prospecting - B2B SaaS companies that need to qualify inbound leads and book demos at scale - Real estate agencies that need instant response times to capture property leads ### What makes Cora different? Most sales tools give you dashboards to configure and workflows to build. Cora gives you a conversation. You describe your goals, your ideal customer, and how you like to sell — and Cora assembles the right AI agents, configures them, and sets them to work. When something needs your attention, she asks. When it doesn't, she handles it. Core principles: - Conversational setup — no forms, no onboarding wizards, just describe what you need - AI workforce, not a tool — you get a team of agents that actually do the work - Your voice, your rules — every agent learns your brand voice and follows your boundaries - Human when it matters — you approve important actions and stay in control --- ## How It Works Cora follows a three-step process: ### Step 1 — Talk to Cora Open the chat interface and describe what you need. For example: - "Find me healthcare decision-makers in Berlin" - "Set up outbound email outreach for SaaS companies in the US" - "Handle all inbound leads from our website and book meetings for qualified ones" Cora asks follow-up questions to understand your business, your ideal customer profile, your tone of voice, and your goals. This conversation is how she configures your AI agents. ### Step 2 — She builds your team Based on your conversation, Cora assembles the right combination of AI agents: - Lead Scout — to find and research companies and decision-makers - Outreach Writer — to craft personalized emails and messages - Call Agent — to make phone calls and handle phone-based outreach - Inbound Agent — to respond to incoming leads instantly - Analyst — to score leads and prioritize your pipeline Each agent is configured with your specific criteria, brand voice, and rules. You review the setup and approve before anything goes live. ### Step 3 — Activate and grow Once approved, your agents start working. They operate autonomously but surface important moments for your review: - Outreach emails are drafted and shown for approval before sending - Call scripts are prepared for your review - High-value leads are flagged for personal attention - Pipeline reports are generated so you can see progress You can adjust agents, change criteria, or pause activity at any time through the same conversation interface. --- ## Agents Overview Cora's AI workforce consists of five specialized agent types. Each agent has a specific role and they work together as a coordinated team. | Agent | Role | What it does | |-------|------|-------------| | Lead Scout | Research & Discovery | Finds companies and decision-makers matching your ideal customer profile | | Outreach Writer | Email & Messaging | Crafts personalized outreach emails and follow-up sequences | | Call Agent | Phone Outreach | Makes and handles phone calls with natural conversation | | Inbound Agent | Response & Qualification | Responds to incoming leads instantly and qualifies them | | Analyst | Scoring & Intelligence | Scores leads, tracks engagement, and prioritizes your pipeline | Agents are created and configured through your conversation with Cora. You don't need to set them up individually — Cora determines which agents you need based on your goals and assembles the right team. --- ## Lead Scout Agent The Lead Scout agent finds and researches companies and decision-makers that match your ideal customer profile (ICP). ### What Scout does: - Searches for companies matching your criteria (industry, size, location, technology, funding stage) - Identifies decision-makers within those companies (by role, seniority, department) - Researches each company for relevant context (recent news, hiring, funding, technology stack) - Compiles lead profiles with all relevant information for outreach - Continuously monitors for new companies entering your ICP ### How to use Scout: Tell Cora what kind of companies and people you're looking for. Examples: - "Find SaaS companies in Germany with 50-200 employees that use Salesforce" - "Look for facility management companies in Berlin with 10+ employees" - "Find VP of Sales or CRO at Series A B2B startups in the US" Scout delivers results as a list of qualified leads with company details, decision-maker names, and relevant context. You can review the list, filter, and approve which leads to move to outreach. ### Scout outputs: - Company name, website, industry, size, location - Decision-maker name, title, email, LinkedIn profile - Company context: recent news, funding, hiring signals - ICP match score with reasoning --- ## Outreach Writer Agent The Outreach Writer crafts personalized emails and messages based on your brand voice and the context gathered by Scout. ### What Outreach Writer does: - Writes personalized cold outreach emails using lead context from Scout - Creates follow-up sequences (typically 3-5 emails over 2-3 weeks) - Adapts tone and messaging to your brand voice - Personalizes each email using company-specific research (not generic templates) - A/B tests subject lines and messaging approaches - Handles email sending through your connected email accounts ### How to use Outreach Writer: Tell Cora your outreach preferences: - "Use a casual, founder-to-founder tone" - "Mention our free trial in the first email" - "Keep emails under 100 words" - "Follow up 3 times, then stop" All emails are presented for your review before sending. You can approve, edit, or reject each draft. Over time, the Writer learns from your edits and improves. ### Outreach Writer outputs: - Personalized email drafts with subject lines - Multi-step follow-up sequences - Performance tracking: open rates, reply rates, positive response rates --- ## Call Agent The Call Agent handles phone-based outreach and conversations using natural-sounding AI voice. ### What Call Agent does: - Makes outbound calls to leads identified by Scout - Uses a customized call script based on your product and talking points - Handles natural conversation, objections, and questions - Books meetings and appointments when prospects are interested - Logs call outcomes, transcripts, and next steps - Transfers to you live when a high-value opportunity is detected ### How to use Call Agent: Tell Cora about your calling preferences: - "Call companies between 9am and 5pm Berlin time" - "If they're interested, book them into my Calendly" - "Transfer to me live if it's a company with 100+ employees" - "Introduce yourself as calling from [your company name]" Call scripts are prepared for your review before the agent starts calling. You can adjust the script, talking points, and rules at any time. ### Call Agent outputs: - Call logs with outcomes (interested, not interested, callback requested, meeting booked) - Full conversation transcripts - Booked meetings in your calendar - Live transfer for high-value opportunities --- ## Inbound Agent The Inbound Agent responds to incoming leads instantly — from your website, email, or connected lead sources. ### What Inbound Agent does: - Monitors your lead sources (website forms, email, landing pages, third-party portals) - Responds within seconds when a new lead comes in - Qualifies leads based on your criteria (budget, timeline, company size, needs) - Answers common questions about your product or service - Books meetings for qualified leads directly into your calendar - Routes unqualified leads to self-serve resources or nurture sequences ### How to use Inbound Agent: Tell Cora what your qualification criteria are: - "Qualify based on company size (50+ employees) and budget ($5k+ monthly)" - "Ask about their timeline and current solution" - "Book a demo for anyone who matches our ICP" - "Send non-ICP leads to our self-serve docs" ### Inbound Agent outputs: - Response time metrics - Qualification summaries per lead - Booked meetings with full lead context - Conversation transcripts - Lead routing decisions with reasoning --- ## Analyst Agent The Analyst scores leads, tracks engagement, and gives you intelligence on your pipeline. ### What Analyst does: - Assigns lead scores based on ICP fit, engagement level, and intent signals - Tracks all touchpoints across channels (email opens, replies, calls, website visits) - Prioritizes your pipeline so you focus on the best opportunities first - Generates reports on agent performance, pipeline health, and conversion rates - Identifies patterns and recommends adjustments to your strategy - Flags leads that are going cold and suggests re-engagement ### How to use Analyst: The Analyst works automatically in the background. You can ask Cora for reports anytime: - "How's my pipeline looking this week?" - "Which leads are most likely to close?" - "How are my outreach emails performing?" - "What should I focus on today?" ### Analyst outputs: - Lead scores with breakdown (ICP fit, engagement, intent) - Pipeline summary: total leads, qualified, in conversation, meeting booked, closed - Performance reports: emails sent, open rates, reply rates, meetings booked, calls made - Recommendations: what to adjust, who to follow up with, what's working --- ## Human-in-the-Loop Cora's agents work autonomously but you stay in control. Here's how the approval system works: ### What requires your approval: - Outreach emails before they're sent (you can approve, edit, or reject) - Call scripts before the Call Agent starts dialing - New agent configurations before they go live - Actions that involve spending (purchasing phone numbers, email sending credits) - High-value opportunities that Cora flags for personal attention ### What happens automatically: - Lead research and scoring - Inbound lead responses (within the rules you've set) - Follow-up sequence scheduling (after initial email approval) - Pipeline analytics and reporting - Lead routing and qualification ### How approvals work: When an agent needs your input, Cora sends you an approval card in the chat interface. The card shows: - What the agent wants to do - The full content (email draft, call script, etc.) - Context on why (which lead, what stage, what the goal is) - Two buttons: Approve or Edit You can also set rules to auto-approve certain actions. For example: "Auto-approve follow-up emails after I've approved the first one in a sequence." --- ## Brand Voice Every agent in your workforce learns and applies your brand voice. Here's how it works: ### How Cora learns your voice: - During setup, Cora asks about your tone preferences (casual, professional, direct, warm, etc.) - You can share example emails or messages that represent your style - Every time you edit an agent's draft, Cora learns from the changes - Over time, drafts require fewer edits because the agents learn your patterns ### What brand voice covers: - Tone (casual vs formal, direct vs diplomatic) - Vocabulary (industry terms you use, words you avoid) - Structure (short punchy emails vs detailed explanations) - Personality (humor, empathy, urgency, confidence) - Rules (things you never say, topics to avoid, compliance requirements) ### Brand voice examples: You can tell Cora things like: - "We never use the word 'synergy' or 'revolutionary'" - "Always address people by first name" - "Keep emails under 80 words" - "Sound like a helpful friend, not a sales robot" - "Never make claims about ROI that we can't back up" --- ## Pricing Three self-serve plans (USD). Building is free; you subscribe to send real outreach. Billing is monthly, or yearly at 17% off. Full machine-readable pricing (plans, credit costs, billing) as plain text: https://www.cora-intelligence.com/pricing.md — human page: https://www.cora-intelligence.com/pricing ### Starter — $159/month Essential for finding your prospects. - 15+ interested leads / month - 60,000 credits / month - 3 AI agents ### Growth — $399/month (recommended) Perfect for small teams with simple workflows. - 35+ interested leads / month - 170,000 credits / month - 10 AI agents - Smart (multichannel) outreach ### Pro — $499/month Ideal for prospecting at large scales. - 50+ interested leads / month - 240,000 credits / month - Unlimited AI agents - Smart (multichannel) outreach + CRM integration Credits are spent across features: calling (200 credits/min), lead research (35 credits/lead), phone numbers (3,400 credits/number), prospect analysis & personalization (5 credits/prospect), and AI-generated emails (5 credits/email). ### Free setup You can sign up for free and set up your entire AI workforce through conversation with Cora. Explore the platform, configure your agents, and see exactly what you'll get. You only pay when you activate your agents and they start working. No credit card required to start. No long-term contracts. Cancel anytime. --- ## Use Case: Cleaning Companies ### The problem Cleaning and facility management companies rely on cold calling and door-to-door sales to find new clients. It's time-consuming, inconsistent, and doesn't scale. Most owners are too busy running operations to spend hours on the phone every day. ### How Cora solves it Tell Cora what kind of clients you want (office buildings, medical facilities, industrial sites) and she handles the rest. Scout finds matching companies in your area, Call Agent reaches out with a personalized pitch, and qualified prospects get booked directly into your calendar. ### Example conversation **You:** "Find cleaning companies in Berlin with 10+ employees and call them about our facility management service" **Cora:** "On it. Found 34 matching companies. I've prepared a call script based on your service offering. Ready to start calling?" ### Results - 34 companies found in minutes instead of hours of manual research - Zero hours spent cold calling — Call Agent handles it - Every call uses your brand voice and talking points - Interested prospects get booked into your calendar automatically --- ## Use Case: Real Estate ### The problem Property leads go cold within minutes. When someone submits an inquiry on ImmoScout or your website, they expect a fast response. But most agents are in viewings, on calls, or managing transactions. By the time they respond, the lead has already moved on to a competitor. ### How Cora solves it Inbound Agent monitors all your lead sources and responds within 30 seconds. She qualifies each lead (budget, timeline, property preferences), answers common questions using your listing data, and books viewings for serious buyers — directly into your calendar. ### Example conversation **You:** "Set up inbound handling for all new property leads from our website and ImmoScout" **Cora:** "Done. Inbound Agent is monitoring both sources. I'll respond within 30 seconds, qualify each lead, and book viewings for serious buyers." ### Results - 30-second response time on every lead - Every lead gets qualified automatically - Viewings booked while you're busy with other clients - Full conversation transcripts so you know exactly what was discussed --- ## Use Case: B2B SaaS ### The problem Inbound demo requests are your highest-intent leads, but they often wait hours or days for a response. Generic auto-responders don't qualify or engage. By the time an SDR follows up, the prospect has evaluated two competitors and lost urgency. ### How Cora solves it Inbound Agent responds instantly to every demo request. She qualifies based on your ICP criteria (company size, tech stack, budget, timeline), answers product questions, and books qualified demos directly into your sales team's calendar. Non-ICP leads get redirected to self-serve resources. ### Example conversation **You:** "Qualify inbound demo requests. Our ICP is B2B SaaS companies, 50-500 employees, using Salesforce" **Cora:** "Got it. Inbound Agent is live. I'll qualify on company size, tech stack, and budget. Non-ICP leads get a polite redirect to self-serve docs." ### Results - 100% of inbound leads get an instant response - Only qualified, ICP-matching demos on your calendar - Full context provided for every meeting (company, role, budget, timeline, needs) - Non-ICP leads still get value through self-serve resources --- ## Use Case: Research Firms ### The problem Research firms and panel providers need to recruit and screen the right participants for studies, surveys, and interviews. Sourcing qualified respondents, confirming fit, and scheduling sessions is slow manual work that delays projects. ### How Cora solves it Cora finds and reaches the right participants, screens them against your criteria, and books sessions directly into your calendar. Outreach and screening happen across email and phone, with every conversation logged so your team has full context. ### Example conversation **You:** "Recruit 20 IT decision-makers at mid-size US manufacturers for a 30-minute paid interview" **Cora:** "On it. I'll source matching participants, screen them on role and company size, and book confirmed sessions into your calendar." ### Results - Qualified participants sourced in days, not weeks - Automatic screening against your study criteria - Sessions booked directly into your calendar - Full transcripts and notes for every screening conversation --- ## Pages and routes All public pages and machine endpoints live on https://www.cora-intelligence.com. ### Product - [Home](https://www.cora-intelligence.com/): Platform overview - [Pricing](https://www.cora-intelligence.com/pricing): Plans and pricing details - [Pricing (plain text)](https://www.cora-intelligence.com/pricing.md): Plans, credit costs and billing as plain-text Markdown — agent-readable, no login - [For Agents](https://www.cora-intelligence.com/for-agents): Programmatic sign-up and API quickstart for AI agents - [Blog](https://www.cora-intelligence.com/blog): Product updates and insights - [Case Studies](https://www.cora-intelligence.com/case-studies): Real customer results and outcomes - [About Us](https://www.cora-intelligence.com/about-us): Company, mission, and founder ### Use Cases - [Cleaning Companies](https://www.cora-intelligence.com/use-cases/cleaning-companies): Lead generation and cold calling for facility services - [Real Estate](https://www.cora-intelligence.com/use-cases/real-estate): Instant inbound lead response and viewing booking - [B2B SaaS](https://www.cora-intelligence.com/use-cases/b2b-saas): Inbound qualification and demo booking at scale - [Research Firms](https://www.cora-intelligence.com/use-cases/research-firms): Recruiting and screening study participants ### API and MCP server Yes — Cora Intelligence has a public REST API and an official MCP (Model Context Protocol) server. Authentication is a Bearer `cora_live_` API key for REST/CLI, or OAuth for the MCP connector (no API key needed for the connector). Public, no-auth discovery endpoints: - [API docs](https://www.cora-intelligence.com/docs/api): Human-readable documentation for the Cora API and MCP server - [API reference (markdown)](https://www.cora-intelligence.com/api/v1/docs): Full API reference as raw markdown - [API index](https://www.cora-intelligence.com/api/v1): Machine-readable index of every endpoint and tool - [MCP server card](https://www.cora-intelligence.com/.well-known/mcp): Machine-readable JSON describing the MCP server - [OAuth metadata](https://www.cora-intelligence.com/.well-known/oauth-authorization-server): OAuth 2.1 authorization server metadata Get an API key (no human steps): POST https://www.cora-intelligence.com/api/v1/signup with an email and company_name, or use the form at https://www.cora-intelligence.com/for-agents. Building is free; subscribe to send real outreach. Connect the MCP server: - Claude Code: `claude mcp add --transport http cora https://www.cora-intelligence.com/api/mcp` - Claude Desktop / Cursor: add a custom connector pointing at https://www.cora-intelligence.com/api/mcp (OAuth; leave client ID/secret empty — Dynamic Client Registration handles it), or run the npm package `npx -y @cora-intelligence/cli cora-mcp` with `CORA_API_KEY`. MCP tools (every REST endpoint maps 1:1 to a tool): list_leads, get_lead, create_lead, create_leads_bulk, update_lead, get_lead_calls, get_lead_emails, get_activity, list_agents, get_agent, create_agent, update_agent, assign_leads_to_agent, trigger_call (real call), send_email (real email), list_phone_numbers, assign_phone_number, get_stats, list_projects, create_project, get_credits, list_plans, create_checkout. Endpoints that require an API key: leads, agents, outreach (calls/emails), stats, billing plans and checkout (https://www.cora-intelligence.com/api/v1/billing/plans, https://www.cora-intelligence.com/api/v1/billing/checkout).